Valkee Earlights – When Aggressive Marketing and Start-Up Mentality Overrode Science
The Finnish company Valkee that makes led-powered light earplugs they claim treats Seasonal Affective Disorder is in financial trouble, and I can’t say that I’m sad. I’ve been meaning to blog about them for a while, but yesterday something happened that nudged me over to make the keyboard clack on my summer holiday. So, what do I have against Finnish innovation and a potential relief for a serious ailment?